You don't know what exceptional dentalmarket opportunitylooks like in your market.
That blind spot is costing you patients, revenue, and growth you can't see.
Arcon makes it visible.
We score every practice across five dimensions — market opportunity, marketing execution, unit economics, vulnerability, and projected growth — calibrated to your actual local market. So you see exactly where you're winning, where you're exposed, and where the money is.
DMA markets
Practices scored
TAM quantified
Data points per practice
Who we help
Built for Practice Ownerswho want to optimize practice growth & profitability.
The Arcon Platform
Five dimensions. One clear picture.
We build a Local Market Index for every practice — a measurement of the actual competitive context it operates in. Not national averages. Not industry benchmarks. Your market. Your competitors. Your demand.
Market Opportunity
Four-factor weighted model measuring relevant opportunity, capture ease, growth trajectory, and TAM — sized by our 295-term Keyword Codex within elastic market boundaries.
Marketing Execution
Five acquisition channels (Earned, Organic, Paid, Distribution, Other), Retention Health Index, Conversion Readiness Grade, and AI-Readiness scoring.
Unit Economics
Margin-based LTV:CAC ratio, fully-loaded acquisition costs (including hidden infrastructure), Spend Sustainability Ratio, and measurement integrity checks.
Vulnerability
What could go wrong before it does — five risk dimensions including concentration, competitive vulnerability, patient churn, channel risk, and saturation.
Performance Projection
Where it all leads — 60-month Marketing Contribution projection using a stock-and-flow model with present, floor, and optimal growth paths.
The Score
Every dimension. One number. 1–100.
Each practice receives a score from 1 to 100 across all five dimensions — calibrated to your actual local market, not a national curve. A 72 in Plano means something completely different than a 72 in rural Montana. That's the point.
We take 10,000+ data points and distill them into scores you can act on — instantly see where you're winning, where you're exposed, and where the biggest opportunity is.
Behind every score
Why local matters
Your market isn't average. Your benchmarks shouldn't be either.
A practice in a saturated metro competing against three DSO-backed groups faces a fundamentally different reality than one in a secondary market with fragmented competition. Industry benchmarks treat them identically. We don't.
Every Arcon score is calibrated to the market you actually operate in — your competitors, your demand, your context. That's the difference between a number and an insight.
3.2x more competitors in metro
Metro: $14 CPC vs rural $4
CAC gap: $312 vs $87
Metro: 68% provider concentration risk
60-mo MC gap: $2.1M vs $3.8M
Same practice, same revenue — but Arcon's elastic boundary captures 47 competitors in Plano's dense metro vs. 6 in Meridian's wider rural radius. National averages hide this entirely.
Behind these scores
What you get
See it. Decide. Act.
Arcon doesn't just hand you data. We give you the intelligence to understand your position, the frameworks to make decisions, and the pathways to take action.
Understand
Market Report
Competitive landscape, demand sizing, white space analysis, and market archetype classification.
Practice Scorecards
MXUVP scores with diagnostic flags, benchmarks against local competitors, and trend analysis.
Portfolio Dashboard
Cross-practice comparison ranking every location by opportunity, risk, and investment priority.
Decide
Growth Audit
Channel-by-channel marketing execution scoring with budget allocation analysis and tactical recommendations.
Efficiency Audit
LTV/CAC analysis, margin diagnostics, patient lifetime value modeling, and cost structure benchmarking.
Risk Assessment
V-Score 5-dimension radar with continuous severity mapping, Floor stress quantification, and "house of cards" / "silent decline" detection.
Act
60-Month Projection
Stock-and-flow Marketing Contribution model with Present/Floor/Optimal lines, phase architecture (Build→Cultivate→Transition→Harvest), and HIDA classification.
Prescriptive Pathways
Specific, prioritized interventions tied to each diagnostic flag — not generic advice, but actions matched to your data.
Performance Monitoring
Ongoing score tracking, trend alerts, and re-scoring as interventions take effect — so you know what’s working.
Pick one practice. If it doesn't change how you see your market, you don't pay.
We'll build a complete Local Market Index for one practice — all five dimensions, 10,000+ data points, scored and benchmarked against your actual competitive context. If it doesn't deliver value you can see, it's on us.
No contracts. No commitment. Satisfaction guaranteed or your money back.